For this project we were asked by FALKE ESS (German sports manufacturer) to come up with a trade fair booth concept which could be used in B2B and B2C marketing. The booth should represent the core values of FALKE aswell as a narrative. The whole project was made as a contest where the best concept would be used for the real new booths. The narrative „Art in Movement“ derived from the idea to display the clothing like Artpieces at an exhibition but also getting them into motion. This represents the core values of the brand. We also came up with different solutions on how to present the garments and their specific advantages because they are a big part of the company’s development. Therefore we created a wall which would display the garments and their features for the viewer to feel and see. In the end we won the competition with our group and were able to give our concept to FALKE.
